Hi, I’m Beth — a designer who’s been chasing the perfect font pairing since the days of Netscape.

My very first “websites” were cobbled together in the late ’90s, filled with video game screenshots and lovingly linked pages that never made it online (because I didn’t know how to publish them). I didn’t know it then, but that spark of organizing images, building pages, and making things feel just right stuck with me.

In the mid-2000s, I helped launch a website for my mom’s estate sale business in Illinois — and ended up running it for years. I handled the weekly sale listings, updated photos, and designed all her printed materials: business cards, signs, flyers, even car magnets. That mix of tech, design, and real-world usefulness is still what I love most about this work.

Some people pick up a hobby by buying supplies. I start by building the brand. Email address? Secured. Domain name? Got it. Fonts, colors, logo? Done — often before I’ve even made the thing. I’ve built full brand identities for projects just because I wanted them to look and feel the way they deserved to. That’s how I ended up creating my husband’s fencing school website and full brand suite — and how I quietly redid a friend’s art portfolio so her work could finally shine.

Hearthwood Designs grew out of that same energy. I wanted to offer an affordable, thoughtful way for small businesses to have a website that actually reflects who they are — not just something functional, but something they’re proud to share. Whether you’re starting from scratch or refreshing something that no longer fits, I’ll help you get there one step at a time — one font, one palette, one perfectly-aligned logo at a time.

If you liked what you read, here’s what it looks like in practice.