Gallery 451 needed a site that felt as elevated and intentional as the artwork it represents. The original website lacked cohesion and clarity, with mismatched links and a generic feel that didn’t align with the client’s high-end aesthetic. During our discovery conversations, we shifted the focus away from outdated class offerings and repositioned the site around her true passion — custom abstract commissions. The result is a clean, elegant website with a quietly luxurious vibe, built to attract serious collectors and design-minded clients without saying too much out loud.